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On a cold January day in 1991 John Greed arrived in Lincoln with a
few hundred pounds, a nap sack of clothes and a bicycle. Since then he has
built up one of the U.K's most exciting, independent jewellery businesses
embracing every opportunity and technological innovation that came his
"I have always loved design and retail but in the beginning I had
very little money so had to make everything I sold myself. My first ever piece
was a chair made from wood I found in a skip and made on a workbench
made from a plank of wood lashed to kitchen steps. I sold it at Bonham's
fine art auction house in London for £1200 and had enough money for the
Before long John's fluid sculptural chairs and interior accessories
were being sold in Heals, Liberty's and The Conran Shop with exhibitions of
his work in London, Amsterdam and New York.
"It was a lot of hard work keeping up with demand and it started to
become repetitive, producing the same winning designs again and again.
The answer I decided was to buy interesting things to sell and so I renovated
a derelict shop and sold interesting gadgets and jewellery."
John's eye for unusual jewellery was appreciated by the customers
and the shop became ever more popular.
In 2005 John started his first
jewellery website doing most of the work himself.
With the introduction of
Pandora in 2007 sales doubled every year propelling the business to the
multi million pound venture it is today.